Christmas Packaging — Carluccio's

panettone-tradizionale-part1 panettone-tradizionale-part2Panettone-Tradizionalepanettone-cioccolato-part1panettone-cioccolato-part2Panettone-chocolatechristmas-gift-shop-02christmas-gift-shop-03lui-e-lui-webLui-e-Lei-boxvin-santo-webCantucci-e-Vin-Santo-boxpasta-e-sughi-webPasta-e-Sughi-boxprosecco-e-gianduiotti-webProsecco-e-Gianduiotti-box

The star product at Carluccio’s over the Christmas period are their Panettone cakes, available in traditional and chocolate varieties. I was asked by Irving and Co in 2015 to illustrate that years series because of my ability to tell stories through my approach to image-making. The end result was 2 panoramic images, both 1 metre long, which showed the same landscape scene in Piemonte at different times of the day to distinguish between the traditional and chocolate options.
I was also asked to handle 4 box sets including a pasta set for which I travelled to Riccione in Italy where I could watch and draw the lady of the house as she rolled, cut and served fresh egg pasta.
Available in all Carluccio’s stores until early 2016.